Privacy Policy

Privacy Statement

This Privacy Policy (“Policy”) explains how your information is collected, used and disclosed by MCG Digital Media Limited ( “We” or “Us” or “our”). This policy applies where we are acting as a Data Controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.

 

We are committed to safeguarding the privacy of our website visitors and service users. We will never sell, share, or use your personal information other than as described here.

 

By using our website and agreeing to this Policy, you consent to our use of cookies in accordance with the terms of this Policy.

Privacy Statement Summary:

Who will use my data?	MCG Digital Media Limited
What for?	MCG Digital Media Limited is a Digital Marketing Agency, providing digital marketing services to our clients.   As an individual or as a company where we have collected, stored, or processed your data for our own use or on behalf of one of our clients.     We may also contact you to ask about your experience using our site or service.
Where did you get my data?	MCG Digital Media Limited collects data on which we build and manage as part of our own campaigns or on behalf of our clients. We will clearly state where we plan to share your data and who your data will be shared with. These companies may then contact you by phone, SMS, email or other means to inform you about their products and services.
What will happen if I contact you?	If you contact us as a potential client, we will use your information to send you the information you have requested and updates, offers and other information that we think you will be interested in.   If you contact us as an individual or company, we will use your information to respond to your query or request as appropriate.
How do we collect data?	We collect data in the following ways: ●        data is given to us by you: –          when you contact us through our website or landing pages on behalf of clients, by telephone, post, e-mail or through any other means; –          when you make payments to us, through this website or otherwise; –          when you elect to receive marketing communications from us; –          when you use our services; ●        data is collected automatically: –          we automatically collect some information about your visit to the website. This information helps us to make improvements to website content and navigation, and includes your IP address, the date, times and frequency with which you access the website and the way you use and interact with its content. –          we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the website, see the section below, headed “Cookies”.
What data will be stored?	We will store your personal details in order to respond to your request and to provide the product or service information we believe you are interested in. The data stored would typically include your name and/or business name, address, email address, phone number and details about the product or service you are looking for.
What data will be shared?	We may share your Data with the following groups of people for the following reasons: ●        our employees – in order to run our business ●        third party payment providers who process payments made over the website – to enable third party payment providers to process user payments and refunds; ●        relevant authorities – for example, with respect to regulatory or criminal investigation; ●        other third parties as required for the management or administration of our business or in compliance with legal obligations.
How long?	Your data will be stored as explained in our Data Retention Policy. Where we collect your data as part of a marketing campaign run by us or on behalf of our partner, we will store your data for no longer than 24 months after last contact.   If you wish to see a copy of our Data Retention Policy, please contact us.
Who can access my data?	We will never sell, share or otherwise distribute your data to any other third party other than as described here. Access to your data is carefully controlled and limited to only authorised personnel.
How is my data kept secure?	We will store your data on secure servers. We use industry approved security protocols/technology to secure data at all times. Our Information Security policy explains this in more detail, if you wish to see a copy, please contact us.

About This Privacy Policy

The General Data Protection Regulation (GDPR) describes how organisations must collect, handle, process and store personal information. These rules apply regardless of whether personal data is stored electronically, on paper or on other materials. To comply with the law, personal information must be collected and used fairly, stored safely and not disclosed unlawfully. GDPR is underpinned by eight important principles. These say that personal data must:

• Be processed fairly and lawfully
• Be obtained only for specific, lawful purposes
• Be adequate, relevant and not excessive
• Be accurate and kept up to date
• Not be held for any longer than is necessary
• Processed in accordance with the rights of the data subjects
• Be protected in appropriate ways
• Not be transferred outside the United Kingdom, unless that country or territory also ensures an adequate level of protection

We take these responsibilities seriously; this document describes our approach to data protection.

This policy helps to protect us from data security risks, including:

• Breaches of confidentiality. For instance, information being given out inappropriately.
• Failing to offer choice. For instance, all individuals should be free to choose how the company uses data relating to them.
• Reputational damage. For instance, the company could suffer if hackers successfully gained access to sensitive data.

Who We Are And How To Contact Us

This website is owned and operated by MCG Digital Media Ltd.

We are registered in England under registration number SC430348, and our registered office and principal place of business is at 11 St Paul’s Square, Birmingham B3 1RB, United Kingdom. Our Data Protection Lead is Gerald McGuire.

You can contact us:

(a) by post: 11 St Paul’s Square, Birmingham B3 1RB, United Kingdom;

(b) using our website contact form;

(c) by telephone +44 870 300 9400; or

(d) by email: gez@mcgdigitalmedia.co.uk.

 

Who does this Privacy Policy apply to? 

This policy applies to individuals who have shared their data with MCG Digital Media Limited in response to one of our own campaigns or one of our client campaigns, and to any individuals whose data we have collected as part of running our business.

It applies to all data that the company holds relating to identifiable individuals, even if that information technically falls outside of the GDPR. This can include:

• Names of Individuals
• Postal addresses
• Email Addresses
• Telephone numbers
• Personal information
• Financial information
• Technical information about devices, sites, ip address, and use of the internet
• Other information as required to provide our services and operate our company

How will we use your data?

This section describes the lawful basis for processing data and applies to information about individuals that we collect, store, or process for all sources. This includes, but is not limited to:

• The Information you provide when you contact us
• When you contact us in order to discuss the products and services we offer
• Information we collect about how you use the website, apps, the internet, or other online properties
• Information that is given and stored as part of any ongoing relationship
• Information we collect as part of our marketing operation

We do not routinely collect or process sensitive data, where this occurs, we will take appropriate precautions with this data.

We will only use your personal data for the purposes for which we collected it and as you would reasonably expect your data to be processed and only where there is a lawful basis for such processing. Here are some examples of how your data is processed.

When you respond to one of our campaigns

Types of data collected: Identity, Contact, other Personal Information

Lawful basis of processing: Performance of a contract with you, with your consent, and/or in our legitimate interest and in the legitimate interests of a third-party.

The information you provide when you contact us

Types of data collected: Identity, Contact, Personal Information

Lawful basis of processing: Performance of a contract with you, with your consent, and/or in our legitimate interest and in the legitimate interests of a third-party.

The information you provide when you contact us to discuss our products and service

Types of data collected: Identity, Contact, Personal Information

Lawful basis of processing: Performance of a contract with you, with your consent, and/or in our legitimate interest and in the legitimate interests of a third-party.

To administer, protect our business and our website, apps, and other properties (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

Types of data collected: Identity, Contact, Technical

Lawful basis of processing: Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise, Necessary to comply with a legal obligation, with your consent.

To manage our ongoing relationship with you which will include notifying you about other products and services, changes to our terms or privacy policy, to maintain our records.

Types of data collected: Identity, Contact, Profile, Marketing & Communications

Lawful basis of processing: Performance of a contract with you, Necessary to comply with a legal obligation and Necessary for our legitimate interests to keep our records updated and to study how customers use our services, with your consent.

To process and deliver the services you request including managing payments, fees, and charges, and to collect and recover money owed to us.

Types of data collected: Identity, Contact, Financial, Transaction, Marketing & Communications

Lawful basis of processing: Performance of a contract with you and Necessary for our legitimate interests to recover debts owed to us.

To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising

Types of data collected: Identity, Contact, Profile, Usage, Marketing & Communication, Technical

Lawful basis of processing: Necessary for our legitimate interests to study how customers use our services, to develop them, to grow our business and to inform our marketing strategy.

To use data analytics to improve our website, services, marketing, customer relationships and experiences

Types of data collected: Technical, Usage

Lawful basis of processing: Necessary for our legitimate interests to define types of customers for our services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy.

To make suggestions and recommendations to you about products and services that may be of interest to you

Types of data collected: Identity, Contact, Technical, Usage, Profile

Lawful basis of processing: Necessary for our legitimate interests to develop our services and grow our business.

To operate our Marketing company and provide our services to our Business Partners

Types of data collected: Identity, Contact, Financial, Lifestyle, Professional, Technical, Other information as required.

Lawful basis of processing: Necessary for our legitimate interests and the legitimate interests of our clients to develop services and grow our businesses.

To create custom and lookalike/similar audiences

Lawful basis of processing:

In accordance with your preferences, we may also use your personal information to provide you with information about services and promotions that may be of interest to you. This includes any of the following:

• Information that you provide when completing an online form, application, or send your details to us
• Information relating to any use you make of our services, including any other transaction details (including your address, telephone number and financial details)
• Technical information we collect about you including cookies and information about your visit to our sites, apps, and other properties.
• Data we receive will be used for the purposes it was provided, including:
  • To respond to queries about our services
  • For our Business Partners to send you offers, promotions, information or other content we think you will be interested in
  • To operate and grow our business
  • In relation to our Business Partners, data we receive could also be used by us to run our business, including:
    • To carry out our obligations arising from any contracts entered into between our Business Partners and us including the provision of services, and to respond to queries regarding those contracts
    • To manage and administer the relationships between our Business Partners and us
    • Develop and maintain our landing pages, apps, and other services
    • To obtain feedback about our services

Your Agreement

By visiting one of our landing pages, responding to our advertisements, submitting your personal data on our landing pages, apps or other properties or as required to provide the requested information and other services to you, you are confirming your agreement for your data to be used in accordance with this Privacy Policy. You will be able to change your preferences at any time as described in the section below – how to opt out.

How to opt out

You can opt out of receiving contact from us at any time. You also have the right to request that any of your personal data is deleted at any time. Please contact us with your request.

What are your rights?

 If we have collected, stored, or processed your data as part of running our business we will at all times respect your rights as an individual and ensure we meet our obligations professionally and courteously. We operate in line with GDPR data protection guidelines.

We respect your rights and will respond to any request for access to personal information and requests to delete, rectify, transfer, data and to stop processing.

We will also advise you on how to complain to the relevant authorities, namely the Information Commissioner’s Office. Any requests or objections should be made in writing to the Data Controller or you can visit our website, call, or email us to contact us to change your preferences at any time.

Under certain circumstances, you have rights under the data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data
• Request correction of your personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Right to withdraw consent

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

How is your data stored and processed?

 Your data will be collected, stored and processed primarily in the UK however we may transfer your data outside the UK. Where this is the case we will ensure your data is protected to the same level as you would expect in the UK. This includes ensuring we have appropriate agreements and technical controls in place, including but not limited to a DPA, SCCs, Risk Assessments and other measures.

As a client, your data will generally not be stored for more than 24 months after the end of our relationship to ensure we have records of service, payments, and other interactions we have with you.

If you respond to one of our ads and enter your details into one of our sites will generally not be stored for more than 24 months after your last interactions with us.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us. If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

 

We may be legally obliged to disclose your personal information without your knowledge to the extent that we are required to do so by law; in connection with any ongoing or prospective legal proceedings; in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Who do we share your data with?

 We may share your personal data with the parties set out below for the purposes described in this document:

• Service providers who provide IT and system administration services
• Google – Google Analytics [Privacy Policy – https://policies.google.com/privacy?hl=en
• Professional advisers including lawyers and insurers who provide consultancy
• Third parties as required to run our business and provide our services to our Business Partners
• Other software and service providers we use to provide our services
• Our clients, where we provide landing pages for testing purposes.

We are a marketing company and as such we will share your details with our clients and business partners who will contact you to promote their products and services. We will ensure that our clients and business partners understand their obligations under GDPR and have taken reasonable precautions to keep your data safe. We will only share your data with your consent or as you would reasonably expect. You can remove your consent at any time. We will ensure we have appropriate agreements in place with any company we share your data with.

We require our Business Partners to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such Business Partners to process your personal data for specified purposes and in accordance with our instructions.

Internet Advertising and Social Media Channels

 We use social media and internet advertising channels to collect data. Our lawful basis for this is consent and/or our legitimate interest and the legitimate interest of our Business Partners pursuant to Article 6 para. 1 lit. f of the GDPR.

We use a range of channels may include:

INSTAGRAM

FACEBOOK

OUTBRAIN

GEMINI [YAHOO]

BING

Google [advertising and display network]

Where these companies collect, store, or process data outside of the UK we ensure appropriate safeguards are in place. For access to the Privacy Policy of these companies you should visit their home page.

Analysis and advertising tools

We conduct analysis of user behaviour and website visits in order to improve our website and marketing. This is done on the basis of Art.6 1lit. f of the GDPR.

Google Analytics

This website uses Google Analytics, a web analysis service. These are operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. (“Google”). In this context, Google servers are accessed in the USA. Google also complies with certain legal frameworks relating to the transfer of data, such as the European Union (EU)-US and Swiss-US Privacy Shield Frameworks. In order to effectively implement the strict European data protection requirements.

When IP addresses are processed by Google Analytics, they are made anonymous. This means that these are usually reduced before a transmission outside the EU or the European Economic Area (EEA) and in exceptional cases immediately after the transmission there. This anonymised data is used for the purpose of analysing the use of this website and providing other services in connection with this website. The collected data will not be merged with other data held by Google.

Security 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who as a business need to know such data. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We will report any breaches or potential breaches to the appropriate authorities within 24 hours and to anyone affected by a breach within 72 hours. If you have any queries or concerns about your data usage, please contact us.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Cookies

Google Analytics

Google Site Tags

Bing UET Tags

Facebook Pixels

LinkedIn Pixels

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are set in response to actions made by the user in the website and are required to identify irregular site behaviour, prevent fraudulent activity, and improve security.

You can set your browser to block or alert about these cookies, but some parts of the site will then not work. These cookies do not store any personally identifiable information.

Performance cookies and analytics technologies

These cookies collect information about how visitors and users use our websites and services, for instance which functionality visitors use most often, and if they get error messages from areas of the websites or services. These cookies do not collect information that identifies a visitor or user. All information these cookies collect is aggregated and therefore anonymous. We only use these cookies to improve how our websites and services work.

We use third parties like Google Analytics for this purpose, for further information, please visit their privacy policy: https://policies.google.com/privacy?hl=en-UK

Functionality cookies

These cookies allow our website and landing pages and services to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features.

These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise. They may also be used to provide services you have asked for. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting or advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organisation.

For further details in how these networks process personal data, please find a link to their respective privacy policies.

Facebook Advertising: https://www.facebook.com/privacy/explanation or visit https://www.facebook.com/help/610457675797481/?helpref=hc_fnav to see how your data is used on Facebook Ads

LinkedIn Ads: https://www.linkedin.com/legal/privacy-policy

Google Ads: https://safety.google/privacy/ads-and-data/

Bing Ads: https://privacy.microsoft.com/da-dk/privacystatement

Legitimate Interest

We have completed a Legitimate Interest Balancing Assessment and as such we have determined that our processing is reasonable, and the rights of any individual are not adversely affected. We take these rights seriously and will review this assessment regularly.

General

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this Privacy Policy

MCG Digital Media Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the website and you are deemed to have accepted the terms of the privacy policy on your first use of the website following the alterations. You may contact MCG Digital Media Ltd by email at marketing@mcgdigitalmedia.co.uk

Contacting us, exercising your information rights and Complaints

If you have any questions or comments about this Privacy Policy, wish to exercise your information rights in connection with the personal data you have shared with us or wish to complain, please contact us at MCG Digital Media Limited.

We fully comply with Data Protection legislation and will assist in any investigation or request made by the appropriate authorities.

Our EU Representative:

Under Article 27 of the GDPR, we have appointed an EU Representative to act as our data protection agent.

Our nominated EU Representative is: Instant EU GDPR Representative Limited
Adam Brogden

contact@gdprlocal.com
Tel + 353 15 549 700
INSTANT EU GDPR REPRESENTATIVE LTD
Office 2,
12A Lower Main Street,  Lucan Co.  Dublin
K78 X5P8
Ireland

Your right to a complaint to the ICO

If you remain dissatisfied, then you have the right to apply directly to the Information Commissioner for a decision. The Information Commissioner can be contacted at:

Information Commissioner’s Office:

Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

www.ico.org.uk